Software & web terms,
explained plainly.

Software & Development

MVP (Minimum Viable Product)

The smallest version of a product that is complete enough to test with real users — built to validate an idea before investing in every feature. See MVP cost ranges →

API (Application Programming Interface)

A defined way for two pieces of software to exchange data — for example, a website calling a payment processor or a mapping service.

SaaS (Software as a Service)

Software delivered over the internet on a subscription, rather than installed and run on a business’s own servers — the model behind most modern business tools. See a SaaS product case study →

Multi-Tenant Architecture

One application that serves many separate customers (tenants) from a shared codebase, with each tenant’s data kept isolated at the API and database level. See a multi-tenant SaaS design →

Full-Stack Development

Building both the parts of an application a user sees (frontend) and the parts that run behind the scenes (backend, database, infrastructure) as one connected system. See our Custom Software service →

Tech Stack

The specific set of languages, frameworks, databases and infrastructure used to build a piece of software — chosen for the problem, not fixed in advance.

Legacy System

An existing platform or tool, often old or built by another vendor, that a business still depends on even though it no longer scales or is hard to change.

Scalability

How well a system keeps working as usage grows — more users, more data, more transactions — without needing to be rebuilt.

Cloud Hosting

Running an application on infrastructure provided by a company such as AWS, Google Cloud or Azure, instead of on physical servers a business owns itself.

Frontend / Backend

The frontend is what a user sees and interacts with in their browser or app. The backend is the server, database and logic that powers it behind the scenes.

SEO & Marketing

Technical SEO

The behind-the-scenes work that lets search engines find, read and trust a site’s pages — crawlability, structured data, site speed — as opposed to the content itself. Read the full checklist →

On-Page SEO

Optimizing the visible and coded elements of a specific page — titles, headings, content, internal links — so it matches what people are searching for.

Backlink

A link from another website pointing to yours. Search engines treat backlinks from relevant, trustworthy sites as a signal of credibility.

Core Web Vitals

Google’s three metrics for real-world page experience: how fast the main content loads (LCP), how responsive the page feels (INP) and how much it shifts while loading (CLS). See the target numbers →

Schema Markup (Structured Data)

Code added to a page that explicitly tells search engines what the content means — a review, an FAQ, a product — enabling richer search result displays. See which schema types matter →

Crawl Budget

The limited number of pages a search engine is willing to crawl on a given site in a given period, especially relevant for newer or lower-authority domains.

Indexing

The process of a search engine storing a crawled page in its database so it can actually appear in search results. A page can be crawled without being indexed.

SERP (Search Engine Results Page)

The page of results a search engine shows after a query — what "ranking" actually refers to a position on.

Meta Description

The short summary shown under a page’s title in search results. It doesn’t directly affect ranking, but it strongly affects whether people click.

CRO (Conversion Rate Optimization)

Improving a website so a higher share of its visitors take the action you want — a purchase, a signup, a call — without needing more traffic to do it. See our Digital Marketing service →

PPC (Pay-Per-Click)

Paid advertising, such as Google Ads, where you pay each time someone clicks your ad rather than for the ad simply being shown.

Local SEO

Optimizing a business’s online presence to appear in location-based searches, such as "near me" queries and Google’s local map results. See the regions we serve →

Business & Engagement

Low-Code / No-Code

Building software using visual tools and pre-built components instead of writing code from scratch — faster for simple, standard workflows; limited for complex or custom ones. See when each one fits →

Fixed-Price vs. Time & Materials

Two ways to price a project: a fixed price commits to one total upfront; time and materials bills for actual hours worked, usually with a not-to-exceed ceiling. See how this affects cost →

Scope Creep

Small, uncontrolled additions to a project’s requirements after work has started, which individually seem minor but together blow past the original timeline and budget.

NDA (Non-Disclosure Agreement)

A legal agreement that keeps confidential information shared during a project private — common before scoping calls that involve sensitive business data.

SLA (Service Level Agreement)

A formal commitment on response times, uptime or support standards a business can expect from a vendor after launch.