EdgeWeb / Digital Marketing
Marketing that
shares your
data layer.
SEO, performance marketing and CRO built on the same data as the rest of your stack, so marketing performance and product usage are finally the same conversation.
The Problem & The Approach
The problem
Marketing usually runs on a separate set of tools and a separate set of numbers from the product or sales data that actually shows what's working.
The approach
We connect marketing to the data you already have — CRM, product usage, sales outcomes — so decisions are made on what actually converts, not just what gets clicks.
Capabilities
What we actually build.
SEO & Technical SEO
Site structure, metadata and technical foundations built for search visibility, not stuffed after the fact.
Local SEO
Visibility for location-based and 'near me' search intent where it applies.
Performance Marketing
Google Ads and paid campaigns measured against real conversion outcomes.
Social Media Marketing
Organic and paid presence built around content that fits the platform, not repurposed ads.
Conversion Rate Optimization
Improving what happens after the click, not just driving more clicks.
Marketing Automation
Lead nurture and email sequences tied to actual behavior in your product or CRM.
Process
How a project actually runs.
Audit
We start with what's already working and what isn't, using your actual analytics.
Architect the strategy
Keyword and channel strategy built around real search intent and business priorities.
Build the foundation
Technical SEO and tracking get fixed before spend increases.
Run & optimize
Campaigns run with clear conversion tracking from day one.
Report on outcomes
Reporting ties back to revenue and pipeline, not just impressions and clicks.
Use Cases
Where this earns its keep.
SEO for a B2B site
Ranking for the commercial searches that lead to actual sales conversations.
Paid lead generation
Google Ads campaigns scoped to a specific, trackable conversion goal.
CRO for an existing site
Improving conversion rate on traffic you're already getting.
Content marketing engine
Building the pillar/cluster content structure that compounds over time.
Marketing automation setup
Nurture sequences triggered by real user behavior.
Local visibility
Showing up for location-based search for a multi-location business.
Technology
Chosen for the problem, not our preferences.
Outcomes
FAQ
How long does a typical marketing project take?
Most projects run 6 to 16 weeks depending on scope. We scope in phases so you see a working result early, rather than waiting for one large release.
Do you work with early-stage businesses, or only established ones?
Both. Early-stage teams usually need one thing built well; established businesses usually need existing systems connected or replaced. The approach works the same either way.
What do you need from us to get started?
A working session on what's actually breaking or missing today, plus access to any existing systems or brand material relevant to the project.
Do you offer support after launch?
Yes, most clients stay on a support or iteration arrangement after launch, since real usage is where decisions actually get tested.
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