Case Study / Brand Identity, Packaging & Shopify
Golf Garage:
building the brand
pre-owned golf could trust.
Golf Garage is India's pre-owned golf equipment marketplace, founded by Asian Games silver medalist Rahul Bajaj. EdgeWeb built the brand identity, packaging and Shopify storefront it launched with — logo, colour system, typography, physical packaging and the e-commerce site itself.
The Problem & The Approach
The problem
Golf Garage launched with a real, differentiated idea — a trusted marketplace for pre-owned golf equipment, so quality gear doesn't get wasted and the game gets more affordable — but no brand to carry it, no packaging for the products it ships, and no storefront to sell through.
The approach
Build all three as one connected system instead of three separate vendors: a brand identity the packaging and website could both inherit directly, packaging that survives shipping while still feeling premium, and a Shopify storefront built to actually sell pre-owned inventory — trade-ins, authentication, and all.
Brand Identity
A crossed club and wrench.
The brandmark combines a golf club and a wrench to represent the brand's actual business — the connection between the game of golf and expert equipment care. It had to work as a small hang-tag icon and as a full lockup, on dark and light backgrounds alike.
Colour & Typography
A palette that reads as premium, not precious.
Emerald Green
#00674F
Ivory
#F3ECE5
Black
#000000
White
#FFFFFF
The wordmark is set in Outfit, a geometric sans-serif for the brand's clean, modern edge; headings and UI run on Barlow Semi Condensed for a sportier, more compact voice at smaller sizes.
Packaging & Merchandise
A brand you can hold, not just click on.
The identity extends past the screen — onto the shipping box every trade-in and order moves through, and onto the polos and caps the brand hands out. Same brandmark, same colour system, same voice, wherever it shows up.
The Shopify Store
Built to sell pre-owned inventory, not just products.
Pre-owned equipment isn't a standard product catalog — every club is a unique unit that needs authenticating, grading and pricing on its own. The Shopify build handles that alongside the parts most stores need: a Trade-In flow for sellers, a Services section for shaft/grip repair and refurbishment, and GG Points, a rewards program for repeat buyers.
What We Delivered
Brand Identity
Brandmark, wordmark, colour system, typography and full usage guidelines.
Packaging Design
Shipping box, hang tags and in-store signage carrying the same system.
Shopify Storefront
Full e-commerce build — equipment, accessories, trade-in and services.
Trade-In Flow
A dedicated path for customers selling pre-owned equipment back in.
Rewards Program
GG Points, a loyalty system rewarding every purchase.
Services Pages
Shaft and grip assembly, repair and refurbishment, sold as their own line.
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