Case Study / SEO, Ads Management & Conversion
Chaaya Furniture:
more of the right visitors,
converting better.
EdgeWeb runs search engine optimisation, paid ads management and conversion improvements for Chaaya Furniture. It's a live, ongoing engagement — Chaaya Furniture is still an active client — and site visitors and conversions have been improving as the three workstreams feed each other.
The Goal & The Approach
The goal
A furniture business wins or loses on two things: whether the right people find the site, and whether those visitors go on to convert. Chaaya Furniture needed both to improve together, not one at the expense of the other.
The approach
Treat SEO, paid ads and conversion as one loop instead of three separate services. SEO builds durable organic visits, ads add targeted reach where there's buying intent, and conversion work makes sure every visitor from either source has a clear path to act.
What We Do
Three workstreams, one loop.
Search Engine Optimisation
Improving how the site is found in search, so more of the right visitors arrive without paying for every click.
Ads Management
Managing paid advertising to reach people already looking for what the business sells, and adjusting as results come in.
Conversion Improvement
Working on the site itself so a higher share of visitors take the next step, whether they arrived from search or from an ad.
Measure & Iterate
Tracking what's working across all three, then putting more effort behind what earns it and less behind what doesn't.
Results So Far
Visitors and conversions are improving.
Since EdgeWeb took on the work, site visitors and conversions for Chaaya Furniture have been improving. Because the engagement is ongoing and the numbers are still moving, this page describes the direction rather than publishing figures that will be out of date next month. Verified figures will be added here when they're ready to share.
That's deliberate: SEO and conversion work compound over months, so an honest picture comes from a sustained engagement, not a single snapshot.
Related Reading
Technical SEO Checklist for 2026: What Actually Moves Rankings →
The practical checklist behind the SEO side of engagements like this one. Or see the full Digital Marketing service.
FAQ
Is this engagement still running?
Yes. Chaaya Furniture is an active client, and the SEO, ads management and conversion work is ongoing rather than a finished project.
Why doesn't this case study list specific numbers?
Because the results are still moving. We'd rather describe the direction honestly than print figures that are out of date by the time you read them. Ask us on a call what we track and how we report it.
What did EdgeWeb actually do for Chaaya Furniture?
Search engine optimisation, paid ads management and conversion improvements on the website, run together so each supports the others.
Can EdgeWeb do the same for my business?
If you sell products or services online and want more of the right visitors and a better share of them converting, yes. Start with our Digital Marketing service or a free 1:1 call.
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