01
Growth Strategy
Positioning, channels and messaging built around how a specific business actually acquires customers.
Co-Founder, Marketing & Technology — EdgeWeb
I connect marketing
with the technology behind it.
I'm Aneesh Garg — Co-Founder, Marketing & Technology at EdgeWeb. I work across growth strategy, marketing systems and the technology that runs them, so the two sides of a business actually work as one.
AG
Co-Founder profile
Aneesh Garg
EdgeWeb
A little about my focus
“Marketing without the right systems doesn't scale. Technology without a growth strategy doesn't get used.”
I've spent the last 5+ years working at the intersection of marketing and technology — growth strategy, marketing systems, and the tooling that actually runs them day to day.
At EdgeWeb, that's the gap I sit in: making sure the systems we build for clients aren't just technically sound, but built to actually support how a business grows.
What I focus on at EdgeWeb
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Marketing Systems
The CRM, automation and reporting layer that makes a marketing plan repeatable instead of one-off.
03
MarTech & Automation
Connecting marketing tools to the technology EdgeWeb builds, so growth work and product work run on the same data.
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Client Growth Partnerships
Working with clients past launch — on what's actually moving the numbers, not just what shipped.
Where marketing and technology meet
The problem
Marketing and engineering often work apart.
A campaign launches without the tracking to measure it. A product ships without the positioning to sell it. Both sides end up guessing at what the other needs.
The role
Someone has to sit between both.
My part at EdgeWeb is making sure growth and engineering are talking about the same goals from day one — not reconciling two separate plans after launch.
Co-founder principles
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Growth needs a system, not just a campaign.
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Marketing and technology should share one plan.
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Measure what actually moved the number.
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Stay close to the client past launch.
This is what became EdgeWeb
EdgeWeb
Technology, design and business thinking together.
EdgeWeb is a technology and digital solutions company built on one simple idea: businesses deserve digital solutions designed around their actual problems. I co-founded it alongside Ansh Kashyap to make sure the marketing and growth side of that idea was as deliberate as the technology.
Co-founders
Ansh Kashyap leads the technology and product side as Founder & CEO. I focus on marketing, growth systems and the technology that supports them, as Co-Founder.